Get Involved

Play Video
Video Courtesy of Younify Group

Support the Parade

Be a Sponsor

We’ve got plenty of unique opportunities for your business to get involved in this annual event. Sponsor a band, a larger than life cold-air balloon, a performance, or something uniquely your own. Partnership packages are available in a variety of levels which can include options from signage, banners, live interviews & television coverage.

Interested in partnering with us? View our 2022 Partnership Opportunities and click below to sign up!

Sponsorship Deadline: October 14th, 2022

Sponsors: check your email for updates!

Spread the Joy

Be a Volunteer

Applications are now open!! Click below to sign up.

We are looking for individuals and groups to get involved! Volunteer roles include parade marshals, parade staging, hospitality and so much more! Enjoy this rewarding volunteer experience and give back this holiday season by signing up to volunteer.

Check out our video to learn more! 

Play Video
Video Courtesy of Younify Group

2023 Application

Be Part of the Parade

Applications are now open!! Click below to sign up.

Show off your stuff to thousands of parade-goers and television viewers as your group marches down the streets for Grand Rapid’s largest holiday parade. Simply fill out your parade application and then get creative! We are looking for fabulous floats, decked out vehicles, walkers in themed holiday attire/costumes, mascots and lots of music!

Entrant Deadline: October 31st, 2022

If you have any questions you can contact the committee.

Parade Entrants: check your email for updates!

Holiday Spirit

Be a Premiere Marching Band

The parade is looking for local marching bands wanting to show off their talents this holiday season. High School bands will receive compensation to off-set their travel expenses.  The Grand Rapids Santa Parade hosts the “Our Family Band Competition*” brought to you by Family Fare, where one marching band will take home a $1,000 grand prize! Who will it be??

*Please note the Band Competition is only open to High School Marching Bands.

Band Deadline: October 31st, 2022